Q5 Launch
Managed the launch of the all-new Q5 SUV, which included strategic and creative development. Production included the hero TVC, which launched on the NFL, as well as product-specific video content that launch on TV and online. Campaign elements also included PR, social and digital media, CRM, PR, the website, additional video content, experiential events and POS. The campaign generated over 1.5 billion impressions.
A5/S5 Sportback Launch
Managed the launch of the all-new S5 Sportback, which included strategic and creative development. Production included the hero TVC, which launched on the NBA Finals, as well as product-specific video content that launch on TV and online. Campaign elements also included PR, social and digital media, CRM, PR, the website, additional video content, experiential events and POS. As a result of this campaign, sales in the A5 category tripled.
A5/S5 Coupe Launch
Managed the launch of the all-new S5 Coupe, which included strategic and creative development. Production included the hero TVC, which launched on March Madness, as well as product-specific video content that launch on TV and online. Campaign elements also included PR, social and digital media, CRM, PR, the website, additional video content, experiential events and POS. The campaign generated over 510 million impressions.
Emmys
Oversaw the Emmys campaign which included this hero TVC and three others that launched during the 2017 Emmys awards. Goal was brand awareness. Campaign integration elements included PR, CRM, an event onsite at the awards and management with the Academy.
Audi Sport
Campaign to drive awareness for the Audi Sport line of vehicles. This campaign was completely online, with media partnerships with YouTube and other online platforms. Integration management included the online customer journey, the website, POS, CRM, events and an extensive social media and online content support campaign.
Brand Story
Oversaw the production and execution of “Parking Lot,” a brand story whose goal was to lean into a cultural moment (shopping during the holidays) in an Audi way. Campaign launched with a media partnership with YouTube with support from digital and social media, PR and CRM.