Brand Repositioning
Syneos Health had two major challenges to overcome that came to light in our brand research. The first was a general lack of awareness, being a newer brand in the marketplace. The second was our unique value proposition (UVP), what separated us from the competition, was not clear.
I led the most extensive campaign this organization has put out to market in order to address these two issues. Awareness, with an innovative media plan designed to reach out target audience in multiple ways and creative that demonstrated the benefits of the company’s UVP, integration across clinical and commercial capabilities.
Digital Amplifier
After scouring the organization for examples of integration, we landed on three stories that most clearly defined the benefits of integration. We filmed this in both the U.S. and the U.K., using remote production teams in Europe because of COVID-19 travel restrictions.
Syneos One
Shot entirely in the U.K. with a remote production crew, the Syneos One story was meant to show the benefits of integration for small to midsized biotechs.
Dynamic Control Room
This story demonstrates how integration between two usually siloed facets of biopharmaceutical organizations allowed for quicker reactions during the COVID-19 pandemic.